Archive for July, 2009

Promotional Crystal and Glassware – Check out the ‘Wow’ Factor!

Wednesday, July 29th, 2009

We have just added over 500 new promotional crystal and glassware products to our range. The massive choice of high quality well designed crystal and glass giftware we now offer you from PG Branding will take some beating! Many of our carefully chosen products are from well known and respected lead crystal and quality glass manufacturers such as Waterford and Edinburgh, so you can make your selection with confidence.

Just within our range of crystal and glassware Awards there are a myriad of stunning designs to choose from. Many feature symbols and emblems with popular sporting associations, such as football, rugby, horse riding and golf. You will also find a brilliant selection of geometric 3D and 2D designs to suit all budgets and occasions, manufactured from quality glass and crystal. When customized with your desired artwork, any of these awards will be very well received and be proudly displayed.

There are so many different circumstances when a special gift of crystal or glassware would be appropriate and appreciated. Business awards, prizes for sports events and other competitions, presentations for achievements, graduation, wedding, christening, or retirement are some of the landmark events when a well chosen crystal gift for display as a memento would be perfect. Many of these presentation items, such as Decanters, Rose Bowls and Comports, Vases and Trophies, are supplied with a base on which to display your personalised gift to its best advantage.

You will also find a fantastic range of Crystal and plain Glasses, Tankards and Photo Frames, all of which can be personalised as a lasting memory of a special event and which will be appreciated for years to come.

You have to browse through this amazing new collection of promotional and personalised crystal and glassware to appreciate the full extent of the range now brought to you by PG Branding. You will be absolutely spoilt for choice!

Ring in the Business with Promotional Bell Mugs

Wednesday, July 22nd, 2009

Promotional mugs in general are such a great promotional item. Promotional mugs do the sterling wok of making sure your branding and company messages are seen day after day and ensuring your company is kept front of mind with all your customers. This way you are giving your company the best chance of bagging the available business for your products and services whenever the opportunity arises. Promotional mugs are seen everywhere. In the home or office, they provide welcome refreshment while showcasing your brand, logo and contact details, keeping them always ready to hand.

When choosing which style of mug to incorporate as a promotional gift into your marketing campaign, several factors need to be taken into consideration. Such things as price, style, colour and availability all have to be considered in the selection process. PG Branding make it somewhat easier by offering you a great deal on the ever popular Bell Mug. This earthenware promotional mug is an attractive, slightly unusual shape, available in a choice of Black, Process Yellow, Midnight Blue and the standard White, and brought to your with an excellent price. When custom-printed with your bespoke artwork, it will present an excellent promotional item for your brief.

Make sure you make the most of your unique promotional mug and gift one to all your existing customers, those you have identified as good targets for your products and services, even your colleagues and employees. The wider you spread your marketing messages the more the business will come back to your company.

Promotional Bell Mugs represent fantastic value for money and make sure your details are there when needed.

Promotional Mouse Mats are a Marketing Must-Have.

Tuesday, July 21st, 2009

Good promotional merchandise should offer an opportunity to display your advertising artwork in all the right places so it is seen often and by all the right people. Such promotional items should be well–used everyday items that are needed by the majority of people in your target market, and which have a place on their desk or person. Having your logo and contact details to hand when your products or services are required means you get the business coming your way rather than into the hands of your competitors. So if you can provide promotional materials to your potential customers and clients which they will keep and use on a daily basis, you are one step ahead of the competition.

One such cost-effective promotional item is the mouse mat. These useful promotional products sit on every desk in every office, seen repeatedly by your target customer, and many people around into the bargain. The very essence of a mouse mat makes it a perfect promotional gift in many ways.

Here are some of the practical benefits of a promotional mouse mat:

1) Fantastic display area for your artwork. Many mouse mats can be printed in full colour, while the size and shape of a mouse mat provides a great surface area to print, so your branding and marketing messages can be displayed in their full glory.

2) Ideal for mailings. Again the size and shape, along with a low weight, makes promotional mouse mats a perfect promotional product to mail out to your customers and raise your company profile.

3) Useful and attractive. People love an attractive and colourful mouse mat to add to their desk furniture. A well designed and executed promotional mouse mat will be kept and used, making sure your company is seen often.

4) Value for money. Mouse mats are an incredibly cost-effective group of promotional items, suitable for even small businesses to invest in marketing their products and services.

5) Added value. PG Branding also offer a range of mouse mats with additional features such as a calculator, USB hub or gel wrist support. Any of these features gives a dual purpose to your chosen promotional mouse mat, which will further ensure that it is appreciated by the recipient and is retained and used for the long-term.

A well chosen promotional mouse mat, custom printed with your bespoke artwork, will prove to be a valuable, cost-effective and enduring promotional tool for your marketing campaign. You can be sure your messages and contact details are to hand when your customers need them when your give mouse mats as promotional gifts.

Supervent – a Great Promotional Umbrella

Wednesday, July 15th, 2009

In this country, no matter what we like to tell ourselves about the weather, we need and use umbrellas all year round. Sometimes as a sunshade when we do get that longed for heat wave!

A golf umbrella is a popular and well accepted promotional gift. So many people love the size and uniqueness of a well designed promotional golf umbrella that you can’t really go wrong when you choose promotional umbrellas to fit into your marketing plans.

The Supervent Golf Umbrella is a particularly well designed promotional umbrella. It features a vented double canopy which allows wind to simply pass through the umbrella rather than blowing inside-out, thus improving performance and making it easier to handle. The frame is fibreglass with a rubber golf handle for comfort.

This quality promotional golf umbrella offers a choice of 9 standard colourways, but bespoke options are also available to suit your exact specifications. With your unique artwork printed to these good sized umbrellas, you will have a coveted promotional gift which will be much appreciated by your clients. Every time they use their promotional umbrella they will be reminded of your company and marketing messages.

One very good reason to wish for rain!

Why is Promotional Merchandise Such a Powerful Marketing Tool?

Wednesday, July 8th, 2009

The whole point of any marketing exercise is to change the behaviours of clients and other potential customers. You need to grab their attention and change their buying habits; to choose your products or services in preference to those of your competitors. With so many marketing options when planning your marketing campaign, which pathway is going to make the most marked difference and bring in the most business? Promotional gifts have many distinct advantages over other marketing methods, such as printed media, TV or radio, some of which we can explore.

Targeted
One particular advantage of promotional gifts is that they can be easily targeted towards your identified consumer demographic. When you identify the group most likely to respond positively to your marketing messages a controlled distribution of your promotional merchandise among this group would be expected to maximise potential return on your marketing investment.

Longevity
Another advantage of promotional merchandise over and above traditional methods is their general longevity. Many promotional items can have a prolonged lifetime, compared to the brief contact of TV or radio, or the instantly discarded nature of printed media. Well chosen, useful promotional gifts will be retained and used time after time, ensuring your marketing messages are seen repeatedly over a greater period of time. This means your brand becomes stronger in the recipients’ mind from just the one outlay and with your contact details printed onto your chosen gift; you can be easily contacted when your products or services are required.

Engaging
As promotional gifts are a tangible item, they can appeal to the senses more than other media and are therefore better to engage the interest of your customer than other media. The more tactile, attractive, fragrant, tasty or musical a gift is, the more positive the response, and the more potent it will be as a marketing tool. The recipients’ enjoyment and appreciation of your promotional gift will enhance perception of your company and encourage them to give you their business.

Impact
A well considered and presented promotional gift will bring about a positive response and consequently have more impact both immediately and in the longer term. This positive ‘vibe’ will transfer easily to your company products or services which will also have a positive effect on your bottom line with enhanced customer recall and action.

Complimentary
While promotional merchandise can work perfectly well by itself, it can also be powerful alongside other more traditional marketing methods. By incorporating promotional gifts into a larger marketing campaign, you are providing a physical back-up to compliment, support and enhance your impact. This backs up your marketing messages and increases recall for your company.

Good promotional products grab people’s interest. They demand instant attention, and retention of your gift should provide an ongoing reminder of what your company has to offer. Compared to other promotional media such as TV or glossy print advertising, promotional gifts are a potent and inexpensive marketing option for businesses large and small.

If you make promotional merchandise part of your on-going marketing strategy you will have a powerful tool to grab your clients’ attention and drive home your marketing messages.

Picture your Brand with Promotional Cameras

Tuesday, July 7th, 2009

Promotional single use cameras are such a great idea for so many varied occasions. These low-cost highly appreciated promotional items lend themselves easily to promoting your company or brand all sorts of events and promotions. Cameras are generally associated with interesting, fun and memorable times, so using them as a promotional item confers this feeling in the recipients. Promotional cameras are ideal if you want to create an up-beat and lively mood for your event or project.

The single-use cameras from PG Branding come complete with a 24 exposure film and flash if required, and the whole wrap-round jacket can be customised with a 4 colour process. The result is a very high impact promotional gift which will display your company brand and marketing messages to great advantage wherever you place them.

Just a couple of ideas…

Corporate Events and Conferences
Single-use cameras distributed among your employees and colleagues can create a lively and fun atmosphere. Maybe set them a theme, challenge or task to record with their camera, or just to get out and see the sights and maybe record a unique view on the venue or event. Let them take their cameras home to serve as a reminder of the occasion or collect them all in afterwards for a fantastic picture archive to use for conference feedback, to support and illustrate positive comment and future promotions. All helps the ‘feel good’ factor and fosters positive memories and associations, while also supporting the messages, attitudes and targets you are intending to be taken away from your event.

New Product Launch
Include a printed camera as part of an introductory package for new products and services. Perhaps set a competition for photos using or relating to the new product. You could also provide another incentive for people to return the used cameras by offering free products or additional promotional gifts. This can be used to gather info about your customers and/or provide visuals for further promotional use, while also engaging your customers with your company and products, all of which pushes forwards towards more sales.

There must be many more creative ways to successfully utilise custom-printed single use cameras to promote your business.

Anyone?

Promotional Caps – One Size Fits All

Wednesday, July 1st, 2009

You have decided that for your next marketing project you would like to find a promotional item for a mass market which is highly visible. Your demographic is wide ranging and you need a one-size-fits-all item that could be suitable for everyone of all ages, shapes and sizes. Promotional caps fit the bill precisely.

People love a new cap! Personalised caps can be used to promote a corporate identity, either on their own or as part of a more extensive uniform. They can be used to create a feeling of cohesion within a given group or just as a fun give-away to customers. Promotional caps can be used as a mass-marketing tool at large events, festivals, exhibitions and sporting occasions, ensuring your brand and marketing messages are spread far and wide. Their applications are endless.

PG Branding carry a great range of caps in a huge choice of colours to compliment or contrast with your bespoke artwork. It is even possible to choose the colour of individual aspects of a cap and create something quite unique and eye-catching. The more attractive you make your promotional cap, the more often it will be worn outside of the original marketing event. This way it will be seen on lots of different occasions and in different scenarios, meaning your branding messages will be seen over and over again for one initial spend.

That’s got to be good value for money!