Archive for August, 2009

Promotional Tax Disc Holders – Small Budget, Big Message!

Tuesday, August 25th, 2009

It’s one of those facts of life that we all have to accept – car road tax. No-one who owns a car or other road vehicle is exempt, but there lies a fantastic promotional opportunity for you. As every vehicle has to have one, inexpensive promotional car tax disk holders are brilliantly cost-effective promotional gifts. Most demographics will have a need for one, and particularly if your business or promotional project is travel and car-related, adding in a car tax disc holder is a great idea. Not only does it have a good sized print area on which to imprint all your artwork, but it is displayed in such a prominent position to be seen daily – what other advertising media can boast that level of exposure for so little cash?

PG Branding offer a couple of different styles; one is the traditional circular self cling type, the other incorporates an additional clear pocket for a permit or membership card (and with a further print area). Many people like to replace their disc holder when they fork out for a new tax disc, so why not make it one with your logo and marketing messages on? Don’t think about it anymore – just get your branding artwork out and about with promotional tax disc holders and drive your business onto the map!

Posted in Promotional Gifts, Promotional Tax Disk Holders | No Comments »

Promotional Photo Frames Offer Great Promotional and Corporate Branding Opportunities.

Friday, August 14th, 2009

If you are choosing promotional gifts to support your advertising and marketing campaign, one of the main considerations is the longevity and high visibility of your chosen item. When you are investing your marketing budget, you want the best return, and that is most likely if your promotional merchandise is appropriate and useful.
Promotional photo frames fit the bill incredibly well. If you consider that if the recipients appreciate your promotional gift, then they will further personalise it be inserting a treasured photograph, or series of photographs in the case of digital frames. This ensures that your promotional item will be kept for the long-term (longevity) and displayed in a prominent position (highly visible), where it will be seen repeatedly and in a positive light. The quality and usefulness of your selected promotional gifts confers the quality and aspirations of your company and such a well chosen product will paint a great picture of your business.

There are more full-on uses for digital photo frames in terms of marketing potential. Rather than giving a blank photo frame, why not pre-load it with a presentation or images of your company or products. This can provide a great opportunity to showcase branding images and marketing messages, which can educate and inform your customers, clients and colleagues. This visual form of contact will be remembered long after the event, and could also create an opportunity to provide further pre-loaded plug-ins to be used with your digital photo frame in the future. This would represent an incredible investment for your marketing budget, and allow further contacts over a greater period of time. It is generally accepted that the more customer contacts you make, the greater the chance that you will get the business. Creating the prospect of reasons for further contacts adds greatly to your chance of success.

Posted in Promotional Digital Photo Frames, Promotional Gifts, Promotional Photo Frames | No Comments »

Promotional Gifts – Give Your New Business a Flying Start

Wednesday, August 12th, 2009

It’s clear and is a widely accepted fact that promotional gifts get you and your company noticed. To be successful in your new business, you need to make a lasting impression at every point of contact and make the most of every promotional opportunity that comes your way. Even if you are ‘thinking big’ and taken a huge leap of faith, one thing that is usually smaller than you would like is your marketing budget. It is a fact of life that some promotional and advertising activity has to take place to start bringing in the customers and get a new business off the ground. Traditional forms of advertising can be very expensive and somewhat random in their targeting. If your business is starting off small, you need to be careful where and how you spend your budget, to ensure you get the very best return on your investment. However, the most effective mode of marketing can actually be incredibly cost effective, and that is promotional merchandise. Promotional items can be inexpensive and highly targeted, so your tight budget goes a long way. For large or small businesses harnessing the power of promotional gifts is key to success and, as a marketing tool in daily activities, the importance of using promotional merchandise should never be overlooked.

The incredible choice of promotional gifts currently available can leave you somewhat bemused as to what to choose initially. What you want instantly from your custom-printed promotional products is low cost, enabling you to distribute them widely, and usefulness, so they will be retained by your new and potential customers. This will ensure your logo and contact details are kept easily to hand. Giving a promotional gift to all your new contacts will underline the messages you are giving out and encourage customer recall. What you need is for your prospective customers to remember your products and services, and be able to contact you when they are ready to buy. This is what will build your business.

There are several promotional gifts which would work well for new businesses. Promotional pens fit the bill perfectly and are very popular. The choice available is huge and as they are small, it is easy to keep a large stock of these promotional gifts ready for action. You can decide whether you want to make a colourful splash or go for something stylish; whatever best fits the image and aspirations you wish to convey (and of course your budget!). Other suitable promotional items for new businesses include key rings, coasters, mugs, mouse mats, logobugs, notepads, rulers and bookmarks, to name but a few. Depending on the nature of your business or your chosen theme, any or all of these would have the desired positive effect and keep your products and services front of mind of your target market.

Make sure you have your chosen items imprinted with your contact details and any marketing messages you wish to convey. From the beginning, give every contact a promotional gift so they will remember you and what your new business can do for them. When they want to buy, your contact details will be immediately available on your promotional merchandise to bring the business to you. Job done!

Posted in Promotional Gifts, Promotional Keyrings, Promotional Merchandise, Promotional Mugs, Promotional Pens | 2 Comments »

Promotional Travel Merchandise – Make Your Company Synonymous with Travel

Tuesday, August 11th, 2009

There are many occasions, events and campaigns which are clearly related to travel. They may be businesses meetings, corporate conferences, seminars, exhibitions or trade shows either abroad or closer to home. Your business may be wholly travel orientated so that your choice of promotional merchandise will always need to be travel related. Whatever the scenario, there is a vast range of quality travel-related promotional gifts available from PG Branding.

The beauty of many promotional travel gifts is that they are re-useable and long-lived, which means your marketing spend is maximised because your promotional goods stick around for the long-term, constantly delivering your marketing messages. If your promotional gift becomes a favoured travel item and your logo is seen often in travel-related circumstances, the constant link between your company and travelling can make your business synonymous with travel in that customers mind. Exactly where you want your promotional material to take you!

The list of possible promotional travel items is long and varied, but some items immediately spring to mind. Promotional travel merchandise such as passport covers, luggage tags and straps, bags, backpacks and atlases may be very useful and appropriate choices, which will also have longevity in their favour. Any of these items, when imprinted with your logo and company details would be hard-working promotional gifts which would fit well with your theme or brief. Other promotional merchandise that you may want to consider could include beach balls, blankets, inflatable cushions, binoculars, ear plugs, flasks, flip-flops, lip balm, personal pocket fans, shoebags, soap box with scented soap papers, toiletry bags, toothbrush sets or shoe-shine kits. Many of these promotional items are very inexpensive and would lend themselves to mass distribution for a small outlay. You will also find a selection of promotional gift sets which would be welcome travel companions. These include a Summer Pack containing sunscreen and cool water spray, World Traveller Pack with body lotion, facecloth and energising shower gel, or a Recovery Pack containing a cool water spray, minty mouth breath spray, lip balm, eye gel and vitamin C tablets in a zip-top bag.

All these promotional items can be printed to your specifications with your branding and promotional artwork, and will make a great impression of your company which will last and should turn into solid repeat business.

Posted in Promotional Artwork, Promotional Atlases, Promotional Bags, Promotional Gifts, Promotional Travel & Leisure | No Comments »

Perfect Promotional Gifts for Men

Friday, August 7th, 2009

Having focussed on perfect promotional gifts for women, it only seems right that we should do the same for men! You may be in the position of devising an advertising or PR program to appeal to the male demographic. There are so many great promotional gifts available, many of which have universal appeal, and quite a few which would particularly appeal to women, but it’s a little harder to find perfect promotional gifts which would appeal exclusively to men.

Main themes that spring to mind are sport, cars, tools and beer (I hope I’m not being too stereotypical here!?). Sport takes us down the lines of promotional rugby shirts which may be embroidered with your branding artwork. Many men will wear branded clothing whilst taking part in casual sports or training sessions when not wearing their team kit. This gets your logo seen in all sorts of places. Promotional golfing merchandise is extremely popular, and offers a range of prices of promotional golf gifts, from tees, golf balls and the ubiquitous golf umbrella, right up to a prestigious customised golf bag if you want to make a really big statement. A mass market product which would prove to be great value for money would be promotional stress toys in the form of footballs, rugby and cricket balls, as well as various road vehicles which could also be suitable for your chosen theme. To continue the theme of cars etc, you could consider a promotional toy vehicle, which would be particularly suitable for such businesses as car hire, haulage or vehicle insurance for example, or other travel and car related themes.

Tools are another popular promotional gift to consider. Sets of screwdrivers or our Dunlop 15 piece Toolset could be ideal for your needs, or perhaps Swiss Army Knives or Swiss Cards could fit the bill. Other suitable promotional merchandise for men would include ties, watches, cuff links or tankards, all of which would make perfect promotional gifts for men.

Whatever your brief and whichever promotional items you choose for your campaign, once you have them imprinted with your logo and marketing messages, your promotional gifts will be well received and work hard for you, bringing in a good return on your marketing investment.

Posted in Promotional Gifts, Promotional Golf Gifts, Promotional Tools, Promotional Toys & Games | 4 Comments »

Perfect Promotional Gifts for Women.

Wednesday, August 5th, 2009

Sometimes you just want to focus on women! Maybe it’s because your business is generally targeted towards the female market, or for this particular marketing campaign you have decided to target a female demographic. Whatever the reason for making women the centre of your attention, you need to carefully consider the promotional merchandise you select to support your marketing messages. In such circumstances, it is probably best to avoid promotional products that you would normally choose to have a wide-ranging appeal. Here you can be much more specific and honed-in, and make the most of this particular project. The best promotional products to choose would be specifically useful and attractive to women only, to let them know this is purely for them.

From an advertising perspective, the best promotional gifts are those that can be used on a daily basis and kept to hand so you maximise the exposure of the marketing messages imprinted onto your promotional merchandise. Cosmetics and toiletries spring to mind as being particularly female orientated, or a useful handbag item. Such promotional items to fit this brief would include a handbag mirror, manicure set, lipstick case, cosmetic brush set, folding shopper bag, telescopic umbrella or personal alarm. Other suitable promotional gifts could include candles, an engraved jewellery box, a useful tote bag or a watch. Don’t forget a woman’s love for chocolate – that’s always a sure winner! You will find a tasty selection of chocolate gifts for your delectation on our website.

Any of these promotional items would be readily accepted and appreciated by your target group. All these promotional products can be imprinted to your exact requirements with your bespoke artwork. The result will be promotional merchandise to be proud of, which will show a consideration for your customers needs, and reflect the required positive image for your company. The quality of your promotional gifts will echo the quality of your goods and services and speak loud and clear to your target audience. Your marketing messages and contact details will be seen often and elicit a positive response from your customers, both established and prospective.

Let them know you care!

Posted in Promotional Gifts, Promotional Sweets and Chocolate, Promotional Umbrellas | 3 Comments »