Archive for the ‘Promotional Item’ Category

Building Your Brand with Promotional Gifts

Wednesday, May 26th, 2010

Building your brand identity is a time consuming and potentially costly exercise, but totally necessary for the health and longevity of your business. The many methods of marketing have been well and truly tried and tested over time, some of which work better for one company than another, depending on all sorts of different parameters. All of these traditional methods have been proven to work to varying degrees of success, either individually or as a suite of ideas.

One increasingly popular and effective method of marketing and building brand awareness is through the use of promotional merchandise. This can either be a stand-alone approach, or as an additional and effective support of other strategies. The great power of promotional gifts as opposed to other methods of marketing is their everyday usefulness and longevity; the fact that they can be seen and used daily by your target market.

With promotional print, radio or TV marketing for example, the time you have the attention of your customer may be only seconds, and the exercise needs to be constantly and expensively repeated to try to build your brand and product recall. Even with face to face contact, which may be more impactful and perhaps deliver a longer period of ‘influence’ time, and no matter how good the salesperson is, human nature is to forget and move onto the next pressing thing. If you incorporate promotional gifts into your marketing mix, the situation completely changes.

Back up your media advertising with associated promotional items which reinforce the message and give you a physical point of contact with your customer. Furnish your sales team with well chosen promotional merchandise for them to leave with their client as a ‘thank you’ for their time and as a reminder of the products and messages discussed. Make sure your contact details are imprinted onto your branded merchandise along with pertinent visuals and marketing messages so your customer has no problems getting in touch when they need your services.

If you choose your promotional gifts carefully, making sure they will be useful and attractive to your target audience, they will retain and use them in the course of their business and daily lives. This means that your logo and tag lines will become very familiar to them and therefore build brand awareness for your company and products. The next logical event is that they will think of you first when they have a need for your products.

In terms of value for money invested, promotional items offer great cost effective way to promote your business and build brand awareness. For a one-off investment, you can get your logo and marketing messages in front of your target audience repeatedly over a period of days or months, perhaps longer. That consistent and prolonged exposure with branded gifts is what helps to build brand recognition in your marketplace. No other marketing method can achieve this level of exposure for the relatively small investment involved.

Posted in Branded Gifts, Branded Merchandise, Promotional Gifts, Promotional Item, Promotional Merchandise | 2 Comments »

Unusual Promotional Gifts – Build-Your-Own Bird House

Wednesday, March 24th, 2010

Spring is in the air and we’re all looking forward to some prolonged good weather. Now could be a good time to think about celebrating the hopefulness of this time of year and the longer and slightly warmer days with promotional gifts reflecting all these good things.

One particularly interesting and unusual promotional gift which has come to light recently and would fit the bill is our build-your-own bird house, which is manufactured in MDF and is supplied in a box which will fit most letter boxes. There are several ways of using the wide appeal of such a promotional item as part of your marketing plans. It is quite obvious that if your business is related to gardens, plants or birds in any way, that this could be an ideal and affordable promotional gift to support your customer liaison and retention plans.

However, there are other, more creative ways these promotional bird houses could assist your marketing strategies. The inherent nature of this promotional product means it confers environmentally friendly credentials, which could be something you would like to support for your company. Alternatively, should your business be home and house related, then this could be a slightly different take on the promotional product theme for you.

The fact that this bird house comes packed in a box which can be posted makes it an excellent and probably unique mail out gift; it certainly won’t be overlooked or forgotten in a hurry. Have your corporate branding imprinted on these great promotional products, and you could soon have the customers flying to you door!

Posted in Promotional Bird House, Promotional Gifts, Promotional Item | No Comments »

World Cup Promotional Gifts – the Next Big Thing!

Tuesday, March 23rd, 2010

Next month, as soon as the FA Cup Final is done and dusted, the England squad going for training in Austria will be announced. With Beckham now out of the running, there is already plenty of speculation as to who will take his place and the interest in the whole event is building daily.

With all the inevitable and unstoppable attention and constant debate which will surround this whole event, it makes lots of business sense to somehow link into all this hype with your own brand. A positive association between your business and a high profile international event like this is pure business gold. Every business, large or small can use this experience to their advantage in building their brand.

PG Branding have put together a great range of World Cup gifts and general football related promotional items to help you glean the most benefit for your company from this promotional opportunity. Whatever your marketing budget, you are sure to find a suitable promotional gift for your brief. From inexpensive promotional products such as ever-popular thunder sticks and whistles, to clothing, caps, bags, promotional footballs and quality crystal and glass trophies and tankards, we feel we have something for every occasion.

However, should you have something particular in mind, please don’t hesitate to ask. Even though we pride ourselves on offering a huge range of promotional merchandise, even we cannot feature everything that may be available. We have managed to source promotional products for many obscure requests in the past, and will continue to do so.

We look forward to hearing from you and give you a leg up onto the World Cup gravy train.

Posted in Promotional Footballs, Promotional Item, Promotional World Cup Gifts | No Comments »

Getting your Messages Out and About with Promotional Laptop Bags.

Friday, January 29th, 2010

Promotional laptop bags area great choice as a promotional gift. If you choose well, with the needs of your target market in mind, your unique promotional laptop bag will prove to be a good investment of your marketing budget.

If your branded laptop bag is well designed and discreetly imprinted with your logo, your chosen recipients will use it every day. So many of us now, in both our personal and business life, rely on the support of our trusty laptop wherever we go, that a good laptop bag is a vital piece of equipment. For sales teams who are constantly out and about visiting clients and business contacts, a corporately branded laptop bag is important both for the essentially practical role it plays, and to present a professional corporate image.

Promotional laptop bags need not be expensive in real terms, but their perceived value makes them a particularly cost effective promotional item. Your target audience will feel appreciated when they receive the perfect promotional gift. The fact that it will be used on a daily basis means that your logo and marketing messages will be noted by your target audience over and over again, keeping your company front of mind. They will also be out and about carrying your messages far and wide. A particularly stylish laptop bag might even be a talking point, which serves your purpose even more.

Take a look at tour fabulous range of promotional laptop bags where you will find something for every occasion, from colourful low cost messenger style laptop bags, to stylish leather executive laptop bags and trolleys for your most valuable customers and colleagues.

Posted in Branded Laptop Bag, Promotional Item, Promotional Laptop Bags | No Comments »