The Easter holiday is approaching; here at PG Branding we have realised it is one of the least targeted holidays in the UK for promotional gifts. Easter celebrations occur all over the country; however, businesses fail to make their customers feel special at this time of year. Give your business promotion a personal and original touch with some promotional Easter gifts. Our team at PG Branding have some fantastic promotional products to help you continue your marketing with an Easter twist. We can personalise all of our promotional products, in and out of house, to give any brand an Easter theme. Of course Easter wouldn’t be the same without Chocolate: a certain way to ensure your brand name gets right in front of your targeted customers.
Archive for the ‘Promotional Merchandise’ Category
Easter Gifts for a Personal Touch
Friday, March 2nd, 2012Building Your Brand with Promotional Gifts
Wednesday, May 26th, 2010Building your brand identity is a time consuming and potentially costly exercise, but totally necessary for the health and longevity of your business. The many methods of marketing have been well and truly tried and tested over time, some of which work better for one company than another, depending on all sorts of different parameters. All of these traditional methods have been proven to work to varying degrees of success, either individually or as a suite of ideas.
One increasingly popular and effective method of marketing and building brand awareness is through the use of promotional merchandise. This can either be a stand-alone approach, or as an additional and effective support of other strategies. The great power of promotional gifts as opposed to other methods of marketing is their everyday usefulness and longevity; the fact that they can be seen and used daily by your target market.
With promotional print, radio or TV marketing for example, the time you have the attention of your customer may be only seconds, and the exercise needs to be constantly and expensively repeated to try to build your brand and product recall. Even with face to face contact, which may be more impactful and perhaps deliver a longer period of ‘influence’ time, and no matter how good the salesperson is, human nature is to forget and move onto the next pressing thing. If you incorporate promotional gifts into your marketing mix, the situation completely changes.
Back up your media advertising with associated promotional items which reinforce the message and give you a physical point of contact with your customer. Furnish your sales team with well chosen promotional merchandise for them to leave with their client as a ‘thank you’ for their time and as a reminder of the products and messages discussed. Make sure your contact details are imprinted onto your branded merchandise along with pertinent visuals and marketing messages so your customer has no problems getting in touch when they need your services.
If you choose your promotional gifts carefully, making sure they will be useful and attractive to your target audience, they will retain and use them in the course of their business and daily lives. This means that your logo and tag lines will become very familiar to them and therefore build brand awareness for your company and products. The next logical event is that they will think of you first when they have a need for your products.
In terms of value for money invested, promotional items offer great cost effective way to promote your business and build brand awareness. For a one-off investment, you can get your logo and marketing messages in front of your target audience repeatedly over a period of days or months, perhaps longer. That consistent and prolonged exposure with branded gifts is what helps to build brand recognition in your marketplace. No other marketing method can achieve this level of exposure for the relatively small investment involved.
Promotional Gifts for the Summer – Have Some Fun in the Sun!
Tuesday, April 13th, 2010Well at last we’ve had a taste of summer! The weather at the weekend was so lovely and warm; it fills most of us with hope that we’ll have a good one this year.
It got me thinking about promotional gifts which lend themselves to good weather and outdoor events. There are so many to choose from, but some are particularly cost-effective and universally useful as promotional merchandise.
Promotional Lip Balm is one such promotional product. These are available in a range of colours in standard stick form, some with lanyards attached or UV protection included, others supplied in pots, offering a larger flat surface for your imprinted logo and marketing messages. Any of these, when branded with your bespoke artwork, makes a great promotional gift for any outdoor or sporting event your company is involved with.
Other inexpensive summer promotional gifts include beach balls, windmills, flip flops, bottle and can coolers, sweatbands, plant markers, fresh wipes, water bottles, balloons, frisbees, boomerangs, and swizzle sticks for summer cocktail mixing, to name but a few. None of these promotional items will break the bank, and all will work well to promote your company and products. If you are planning any summer events, whether they are big or small, any of these promotional gifts, as well as many others featured on our website would be perfect promotional gifts. With such good value for money, you can afford to order plenty of promotional merchandise to ensure your message is spread far and wide. You could just go for a larger quantity of one particular item, or create a whole pick ‘n’ mix of all sorts of fun promotional products to get you noticed!
Have some promotional fun this summer!
Branded Promotional Gifts Have Added Cache
Friday, December 11th, 2009When you are giving promotional gifts to your clients, potential customers and business associates, you want to create a good impression of your company and the products or services you offer. The whole underlying premise is that you want the recipients of your promotional products to appreciate the gesture and for them to feel an increased sense of loyalty and obligation towards your business. The process works towards maintaining your customer base and reaching out to other potential clients, with the ultimate goal of increasing profitability.
With this important goal in mind, the act of choosing promotional gifts to support a particular campaign or just to maintain a presence in the minds of your customers is an incredibly important one. You can spend either small or vast amounts of your marketing budget on promotional merchandise, but you always need to make sure that however much it is, your money is well invested. Your careful choice of promotional gifts is key to their success, and one way of ensuring your promotional items have that extra bit of cachet about them is to choose products from well known brands. Sports related gifts from the likes of Slazenger, PGA Tour and Nike Golf have great kudos among the sporting fraternity, while pens from Waterman, Balmain, Cross, Sheaffer and Papermate to name but a few, have an added quality both perceived and actual.
PG Branding now feature a huge collection of branded gifts to suit all kinds of occasions and applications. Do take a look at our user friendly website and select your branded products from the great range on offer.
Promotional Gifts – Give Your New Business a Flying Start
Wednesday, August 12th, 2009It’s clear and is a widely accepted fact that promotional gifts get you and your company noticed. To be successful in your new business, you need to make a lasting impression at every point of contact and make the most of every promotional opportunity that comes your way. Even if you are ‘thinking big’ and taken a huge leap of faith, one thing that is usually smaller than you would like is your marketing budget. It is a fact of life that some promotional and advertising activity has to take place to start bringing in the customers and get a new business off the ground. Traditional forms of advertising can be very expensive and somewhat random in their targeting. If your business is starting off small, you need to be careful where and how you spend your budget, to ensure you get the very best return on your investment. However, the most effective mode of marketing can actually be incredibly cost effective, and that is promotional merchandise. Promotional items can be inexpensive and highly targeted, so your tight budget goes a long way. For large or small businesses harnessing the power of promotional gifts is key to success and, as a marketing tool in daily activities, the importance of using promotional merchandise should never be overlooked.
The incredible choice of promotional gifts currently available can leave you somewhat bemused as to what to choose initially. What you want instantly from your custom-printed promotional products is low cost, enabling you to distribute them widely, and usefulness, so they will be retained by your new and potential customers. This will ensure your logo and contact details are kept easily to hand. Giving a promotional gift to all your new contacts will underline the messages you are giving out and encourage customer recall. What you need is for your prospective customers to remember your products and services, and be able to contact you when they are ready to buy. This is what will build your business.
There are several promotional gifts which would work well for new businesses. Promotional pens fit the bill perfectly and are very popular. The choice available is huge and as they are small, it is easy to keep a large stock of these promotional gifts ready for action. You can decide whether you want to make a colourful splash or go for something stylish; whatever best fits the image and aspirations you wish to convey (and of course your budget!). Other suitable promotional items for new businesses include key rings, coasters, mugs, mouse mats, logobugs, notepads, rulers and bookmarks, to name but a few. Depending on the nature of your business or your chosen theme, any or all of these would have the desired positive effect and keep your products and services front of mind of your target market.
Make sure you have your chosen items imprinted with your contact details and any marketing messages you wish to convey. From the beginning, give every contact a promotional gift so they will remember you and what your new business can do for them. When they want to buy, your contact details will be immediately available on your promotional merchandise to bring the business to you. Job done!