It has been well established over the years that promotional gifts are an important part of the marketing mix. Getting the most from your spending allocation for promotional merchandise will often be a creative balance between working towards your marketing goals, the demographic of your target audience and the method of distribution, all of which come within the constraints of the budget available.

For many companies, whether the available budgets large and small, promotional pens are a popular choice. They are affordable, small enough to be easily distributed and always well accepted. There are many other small and inexpensive products which work as well as promotional pens, such as mousemats, key rings and coasters. Larger promotional items which are well liked, such as mugs, umbrellas, bags, t-shirts, sweatshirts and caps, also offer great opportunities for marketing, but require larger storage space and perhaps a different method of distribution. Storage and distribution costs may be saved by carefully choosing your promotional items with these factors in mind.

One of the best ways of making sure you get the quality promotional products you require at the best price is to ensure you plan far enough ahead to allow for the lead times involved. Times quoted are usually from approval of artwork, so having your artwork complete and ready to go is fundamental in the ordering process. Most promotional gifts will be turned round within 10 days, but of course this can vary according to stock availability and the print method used.

The costs of your promotional products can escalate quickly if you don’t allow enough lead time. When time is short there may be a restricted selection of product available to you along with increased charges for express delivery. If you do find that you have to act on the last minute, the key to getting the best for your budget here is flexibility. If you get in touch with one of our knowledgeable customer service team, they will know if there are any particular offers you may benefit from and proffer alternative suggestions or close matches which can be delivered within your time frame.

Another point to bear in mind if you need to save on your print budget is to consider the method of printing used and whether you can restrict the number of colours used in your artwork. Often the most cost effective printing method is by screen, although this will not be suitable for all products. The fewer colours you require, the fewer individual screens will be needed, so the set-up costs will be reduced accordingly.

Importantly, in the drive to save money always beware of those ‘too good to be true’ offers. Cheapest rarely means best. Remember good service is vital to ensure you have the promotional products that you require, exactly as you want them and on time. The quality of your merchandise is also vitally important as it reflects the quality of your company. The last thing you want to do is to compromise your brand by using poor quality promotional gifts which send out the wrong messages to your customers and clients. Using a reputable and well established company, such as PG Branding, to fulfil your promotional requirements ensures you spend your budget well to get the best ROI.

To sum up, promotional gifts are an important part of current marketing strategies, which means that most companies, large and small, allocate a dedicated budget for such products. Everyone wants to make the most of their available budget, so appropriate time and effort has to be applied to use it wisely and to make the best investment to build the brand and/or drive sales and bring in new customers. Our experience here at PG Branding can help you choose the best promotional products for your brief and support your mission to make the most of your marketing opportunities.

This is obviously a good time of year to consider using promotional umbrellas to get your business branding out and about. Promotional umbrellas are one of the most popular promotional items available, both with marketeers and their target audience. For branding purposes, promotional umbrellas offer a large area for print as well as being highly visible in use; they are better than a billboard in that they are taken everywhere and can be seen by so many. At bus stops with lots of passing traffic, round town and out in the country, your messages will be seen far and wide on your promotional umbrella, and kept handy by the door or in the car boot, always ready for action.

Colour is another great asset of promotional umbrellas; they can be as bright or as understated as you like. There are so many choices to compliment or contrast your bespoke artwork that the end result is going to be undoubtedly unique. With careful and considered choices they will present your products and services in just the right light. Also be aware that the quality and style of the umbrellas you choose also sends subliminal messages to your audience. Knowledge of the demographic of your target audience enables you to select the perfect umbrella, should it be a full size or smaller golf umbrella, mini folding umbrella, an automatic open/close umbrella, an innovative design such as the Senz Storm Proof Umbrellas or the square shaped Quadbrella, which will definitely get you noticed for all the right reasons.

You just can’t go wrong choosing promotional umbrellas as promotional gifts for your next campaign. Your one investment will have great longevity, and could still be delivering your marketing messages long after you’ve moved onto your next brief.

If the weather continues like this, it provides all sorts of opportunities for a range of suitable promotional products to suit the season. Several come immediately to mind…promotional ice scrapers, umbrellas, beanie hats, fleece jackets, high visibility clothing, promotional ponchos, flasks and insulated travel mugs, torches and candles. These are just a few of the possibilities for a slightly different take on promotional gifts at this time of year. Many people see summer time as offering some of the best options for promotional merchandise, so concentrating on something for the colder months can suggest something different for your promotional goods which will get you noticed and set you apart from your competitors.

From an advertising perspective, the best promotional gifts are those that can be used on a daily basis and kept to hand so you maximise the exposure of the marketing messages imprinted onto your promotional merchandise. Cosmetics and toiletries spring to mind as being particularly female orientated, or a useful handbag item. Such promotional items to fit this brief would include a handbag mirror, manicure set, lipstick case, cosmetic brush set, folding shopper bag, telescopic umbrella or personal alarm. Other suitable promotional gifts could include candles, an engraved jewellery box, a useful tote bag or a watch. Don’t forget a woman’s love for chocolate – that’s always a sure winner! You will find a tasty selection of chocolate gifts for your delectation on our website.

Any of these promotional items would be readily accepted and appreciated by your target group. All these promotional products can be imprinted to your exact requirements with your bespoke artwork. The result will be promotional merchandise to be proud of, which will show a consideration for your customers needs, and reflect the required positive image for your company. The quality of your promotional gifts will echo the quality of your goods and services and speak loud and clear to your target audience. Your marketing messages and contact details will be seen often and elicit a positive response from your customers, both established and prospective.

Let them know you care!

A golf umbrella is a popular and well accepted promotional gift. So many people love the size and uniqueness of a well designed promotional golf umbrella that you can’t really go wrong when you choose promotional umbrellas to fit into your marketing plans.

The Supervent Golf Umbrella is a particularly well designed promotional umbrella. It features a vented double canopy which allows wind to simply pass through the umbrella rather than blowing inside-out, thus improving performance and making it easier to handle. The frame is fibreglass with a rubber golf handle for comfort.

This quality promotional golf umbrella offers a choice of 9 standard colourways, but bespoke options are also available to suit your exact specifications. With your unique artwork printed to these good sized umbrellas, you will have a coveted promotional gift which will be much appreciated by your clients. Every time they use their promotional umbrella they will be reminded of your company and marketing messages.

One very good reason to wish for rain!

You can fine tune your choice somewhat if you have a specific target market. Promotional Golf Umbrellas are definitely the most popular choice of umbrella for marketing and advertising purposes. They are repeatedly useful in so many situations and are highly acceptable gifts which will be kept handily at the ready. You will find them in probably every car boot, home, office, hotel lobby, corporate reception area or club house. Wherever there are people, you are likely to find and umbrella. Other choices include telescopic umbrellas for both men and women, which are useful to keep handy when out and about, whatever the time of year.

Whatever type of umbrella you choose for your marketing exercise, they all have several valuable factors in common which make them perfect marketing tools:

1) They are used by practically everyone which means they will appeal to large demographics
2) They are used repeatedly so your company gets maximum exposure for your investment
3) They have great longevity, particularly if you choose a good quality umbrella, which means they will deliver your marketing messages over a prolonged period of time
4) They are highly visible in use, ensuring your brand is seen as widely as possible
5) The large size of the possible print area, together with the huge range of colour choices, means that your custom-printed umbrella will display your bespoke artwork to its best advantage and fit extremely well with your corporate identity
6) Your eye-catching promotional umbrella may well be coveted – it’s a known fact that umbrellas often change hands, thus reaching beyond your initial chosen group to spread your marketing messages even further

All these great attributes make promotional umbrellas a valuable marketing tool, which can work for companies large and small and within your given budget. They are great value-for-money promotional items which definitely get you noticed.

Don’t just save them for a rainy day! Choose promotional umbrellas all year round and make hay while the sun shines.

Translated into the world of promotional gifts, it means that you always need an umbrella! Here is a promotional item that will transcend the seasons and be perennially useful. The fact that it is actually a brilliant medium for promoting your company in terms of the printing scope and massive visibility only adds to the quality of an umbrella as a great marketing tool. A well chosen and attractively printed promotional umbrella will serve well to increase brand awareness for your company. Both with your chosen recipients, be they customers and clients, prospects or your own employees, the message you have printed onto your umbrellas will be seen far beyond these groups as they take them out and about, who knows where.

Your target group will determine the style of umbrella you choose for your campaign. PG Branding offer a comprehensive range of promotional umbrellas, from convenient folding umbrellas suitable for men or women, or budget golf styles to make your marketing resources stretch further, to high quality storm-proof golf styles for your valued customers.

All our umbrellas are offered in a vast choice of colours, some with choices of frame colours or handle styles. Certain umbrellas can even be pantone matched for the perfect branding option. Choose to print just one panel, or create a work of art and print the whole canopy. Whatever your choice, the result can be a stunning and useful promotional gift with fantastic long-term impact.

As well as being something that is entirely useful and practical, I believe that people love umbrellas, particularly if they are unusual and attractive. If you choose the right style of umbrella for your target group, and have it printed in interesting way, you will find it is a very well appreciated and often–used gift. A unique umbrella does get noticed!

From an artistic point of view, promotional umbrellas are a brilliant canvas for your artwork, whether for just printing your logo on a complimentary colour, or to design every panel to make a complete work of art. A promotional umbrella can have such a strong visual impact, that it could be one of the best marketing investments you make for your company. A quality umbrella could last for years and prove to be a very cost-effective method of advertising and raising your brand profile.

There are so many styles and colours to choose from at PG Branding that you are bound to find the perfect style for you particular needs. We present a comprehensive range including telescopic models for men and women to sports and golf umbrellas of different styles and prices. You will no doubt find the perfect umbrella for your project, in terms of colour, style and budget. Add your unique artwork and enjoy the fantastic promotional gift you have created. Your promotional umbrella will definitely work hard to raise your company profile, come rain or shine!